Revolutionizing Romance: Research and UI Innovations for an AI Based Dating App

This project involved creating the user interface for an app called Attract Her, which provides men with relationship advice. The app's content is based on the expertise of Jessica, the creator, who holds a PhD in relationships and dating from Stanford University.The main purpose of the app the create a safe space for men who are new to relationships and need help learning communication and relationships better. I was responsible for designing the UI using Figma, ensuring a user-friendly and engaging experience.

Tools Used

Figma

Methods

Secondary Research
Persona Building
Information Architecture
Wireframing
Prototyping
User Testing

My Role

User Research
Design
Testing
Stakeholder Management

The Process

As the ideation and research had already been completed by the business owner, my focus was solely on designing the app’s UI.I first started with a secondary research, which was followed by some user interviews and information architecture

Secondary Research

What I learned

There are a lot of men on dating apps but when it comes to getting dating advice, they receive it from their male friends groups, google or Reddit.

There are relationships therapists online but not many apps that can act as a therapist.

What I couldn't learn

I couldn’t find much research on dating advice app for men and how they are mostly used.

Success Metrics

Number of Active Users
Session Duration
Retention Rate
Net Promoter Score
User Feedbacks and reviews
Advice Success Rate

Featured Interview Findings

I did interviews with 6 men between the age of 23 till 45 in person to find out about their needs.

Privacy

Most interviewees mentioned they want to make sure their conversations are private and people cant see their messages. Also they dont want to feel shame or judgement when they ask questions
Credibility and Practicality

They want to creditibility of an expert when getting advices and want practical advices
24/7 Access

Most of interviewees mentioned that they would be very glad to have a 24/7 available relationship coach that they feel comfortable asking questions
Confidence Building

Some interviewees highlighted a need for tools or guidance that help them build confidence, especially in starting conversations and in the early stages of dating.

James Anderson

Alex is 25 recently started his career as a junior software developer. He moved to San Francisco for his job and is still adjusting to life in a big city. He has had a few casual relationships but is now looking to build a meaningful connection

Challenges

Inexperience: Alex feels he lacks experience and often second-guesses his actions in social settings, especially with women.
New to the Scene: Being new to the city, he’s unsure where to meet people and how to navigate the dating scene.
Balancing Act: Balancing a demanding job with his social life is challenging, so he prefers efficient ways to improve his dating skills.

Goals

Build Confidence: Gain confidence in initiating conversations and understanding relationship dynamics.
Find a Compatible Partner: Use the app’s advice to help identify and connect with compatible partners.
Efficient Learning: Quickly learn and apply relationship advice to improve his dating experiences without spending too much time on the app.

Prioritization

To prioritize the tasks I put together the interviews and secondary research with stakeholder interview where I found about what is her goal with the app.

Since the app is currently in testing phase, we only worked at the main flow where users will ask their questions with some example questions to show them what should be the format.

In future, according to the results of user testings, I will work on the whole design and then it will finally be ready for development phase!